NJ Lottery Goes Digital: Online Draw-Game Ticket Sales Approved
NJ Lottery brings you some exciting news if you are a fan of playing the lottery. The lottery has recently approved plans to sell draw-game tickets online through its website and mobile app, starting in late 2024. This means you can purchase tickets for popular games such as Powerball, Mega Millions, Jersey Cash 5, and more, without having to visit a physical retailer.
Why is the NJ Lottery selling tickets online?
The NJ Lottery says selling tickets online will help it reach new customers, especially younger ones who are more comfortable with online transactions. The lottery also claims that online sales will benefit the state, as the lottery contributes to various public programs such as education, veterans’ services, and senior citizens’ welfare.
According to the lottery spokesperson Missy Gillespie, “This rule was proposed to allow the New Jersey Lottery to remain relevant as more consumers obtain entertainment, information, and goods via online options.”
The lottery also cites the experience of other states that have launched online games, such as Pennsylvania, Michigan, and Illinois. The lottery says that in those states, sales of all lottery products grew at brick-and-mortar retailers after the introduction of online sales.
How will online sales work for the New Jersey Lottery?
The NJ Lottery has not yet finalized the details of how online sales will work, but it has said that only draw-based games will be available online. Scratch-offs will still need to be purchased at physical retailers.
The lottery will also require players to register an account on its website or app and verify their identity and location. Players will need to be at least 18 years old and physically located in New Jersey to play online. The lottery will use geolocation technology to ensure compliance with state laws.
The lottery has not yet announced how players will pay for their online tickets, or how they will claim their prizes. However, the lottery will likely use similar methods as other states that offer online sales, such as debit cards, bank transfers, e-wallets or prepaid cards for payments, and direct deposits or checks for prizes.
What are the pros and cons of online sales?
Online sales of lottery tickets have some advantages and disadvantages for both players and retailers.
Some of the pros are:
- Convenience: Players can buy tickets anytime and anywhere, without having to travel to a store or wait in line.
- Security: Players do not have to worry about losing or damaging their physical tickets, as they will have a digital record of their purchases and numbers.
- Variety: Players can access a broader range of games and options online, such as multi-state games, subscriptions, bundles, or promotions.
- Responsible gaming: Players can set limits on their spending and time online, and access resources for problem gambling prevention and treatment.
Some of the cons are:
- Competition: Online sales may reduce the foot traffic and revenue of physical retailers who sell lottery tickets, especially small businesses such as convenience stores and gas stations.
- Fraud: Online sales may increase the risk of fraud or scams, such as phishing emails, fake websites, or unauthorized transactions.
- Addiction: Online sales may make it easier for players to spend more money or time on gambling than they can afford or control.
What do you think?
Online sales of lottery tickets are a growing trend in the US, as more states are looking to modernize their lottery operations and attract new customers. The NJ Lottery is one of the latest to join this movement, with plans to launch online sales in late 2024.
Do you think this is a good idea or a bad idea? Would you buy lottery tickets online or stick to physical retailers? Share your thoughts in the comments below!